IWSR Drink Market Analysis acquires Wine Intelligence

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FPE Capital portfolio company IWSR completes the strategic acquisition of Wine Intelligence

Acquisition gives IWSR an expanded product offering and the ability to expand consumer research and insight across all categories of the drinks industry

FPE Capital LLP (‘FPE’), the specialist software and services growth investor in UK SMEs, announces that IWSR, the leading B2B data and information provider to the global drinks industry, has acquired the wine consumer research and insights expert, Wine Intelligence. The combined offering provides the industry with robust insight into consumption trends, consumer insights and growth opportunities for the global beverage alcohol sector. 

Backed by FPE Capital in 2018, IWSR and its core Global Database has cemented its position as a unique source of data and insight for the largest global drinks brands. FPE Capital Managing Partner David Barbour commented “Since our investment, the team at IWSR has driven hugely impressive organic growth, including through the Covid pandemic, proving its criticality to its clients. The addition of Wine Intelligence enhances the coverage and product range of the combined group, including the creation of a world-class consumer insights division focused exclusively on the global beverage alcohol industry.

Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more than 35 global markets.

“As Covid reshapes consumer behaviour and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market,” remarks Mark Meek, CEO of IWSR.   “Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and the ready-to-drink sector.” 

“We are delighted to join the IWSR family after nearly 10 years of our organisations working together on behalf of our client base,” says Lulie Halstead, CEO of Wine Intelligence. “I share Mark’s vision of us building a world-class and comprehensive offering of data and consumer insights to support the global beverage alcohol sectors, which we are uniquely positioned to do.” 

Advisers on the acquisition included Johnson Carmichael (financial and tax due diligence) and Stephenson Harwood (legal).  

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Notes to Editors:

About FPE Capital 

FPE is a growth investor specialising in investing in B2B software and services companies. FPE partners with ambitious UK and Irish companies to enable them to realise their potential. It is authorised and regulated by the Financial Conduct Authority. www.fpecapital.com

About IWSR

The IWSR is the leading source of data and intelligence on the alcoholic beverage market. Our data is used by the major international wine, spirits, ready-to-drink, and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR’s unique methodology allows us to get closer to what is actually consumed and better understand how markets work. For more information about the IWSR, please visit www.theiwsr.com

About Wine Intelligence

Wine Intelligence is the global leader in wine consumer research and insights. Founded in 2002, we now conduct projects on behalf of wine businesses in more than 35 wine markets. With a team made up of wine industry and research specialists, we offer a broad range of research, insights and strategy services to help wine businesses make better and more profitable business decisions. www.wineintelligence.com 


Media inquiries:

David Barbour 

Managing Partner, FPE Capital LLP

020 3912 8800

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Safiya Marzook

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