Gamma Communications acquires Manchester-based developer of applications to manage Cloud Contact Centre Mission Labs for £46 million

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Gamma Communications plc (“Gamma”), a leading technology-based provider of communications services to the business markets in the UK and mainland Europe is pleased to announce that it has acquired Mission Labs Limited (“Mission Labs”).

This acquisition gives Gamma additional capabilities in the rapidly evolving markets of Cloud Contact Centre and Cloud Communications.

As a key part of Gamma’s long-term growth strategy, it has previously stated an ambition to build on its success in the UK UCaaS market by developing complementary products and routes to market. Mission Labs is a well-established UCaaS technology business which has built a reputaton for creating technologically advanced solutions and delivering great service to its customers and partners. The acquisition of Mission Labs will enable Gamma to enhance and expand its cloud contact centre (CCaaS) technology. Gartner predicts that by the end of 2025, 57% of the UK’s 850,000 contact centre agents will be using a CCaaS solution (today it is 25%). The acquisition sits alongside Gamma’s acquisition of Telsis in November 2019 which resulted in the launch of the fully integrated Horizon Contact Centre on 2 March 2021. Horizon Contact Centre is a CCaaS product aimed at the SME market. Gamma is now able to provide solutions for the entire business market in the UK and Europe, ranging from small to large Enterprise customers.

In addition, the acquisition will enable Gamma to accelerate its digital channel strategy. Mission Labs has a UCaaS technology platform called CircleLoop ( CircleLoop provides a cloud-based telephony product which is fully serviced through web, desktop and mobile applications and aimed at the micro-business market. This capability will enable Gamma to address a key market opportunity in the UK (and Europe). Cavell Group estimates that, by the end of 2025, in the UK, 2.7m employees of micro-businesses will be UCaaS users (double today’s volume). The CircleLoop platform will allow Gamma to access that market. Moreover, Cavell estimates there will be an additional market of 3.5m micro-business users of UCaaS in the Netherlands, Spain and Germany (Gamma has existing operations in each of those countries).

Gamma is pleased to be welcoming a talented and experienced team that has successfully developed and deployed cloud software solutions. This team will work with Gamma’s existing, highly-skilled technology team to develop and deliver an exciting roadmap of UCaaS and CCaaS products.

Acquisition rationale

Gamma has been partnering with Mission Labs over the last 18 months on various projects such as PhoneLine+ which is a replacement product for single line customers; this will launch in H1. The teams at each business know each other well. The addition of the Mission Labs team will accelerate Gamma’s ability to take advantage of structural changes in the market which are leading to a greater adoption of cloud services. UCaaS and CCaaS currently have low levels of adoption across all markets, and represent growth opportunities for Gamma. Moreover, the capabilities being acquired, will allow the Group to bring new products and services into those markets.

Gamma’s indirect and direct sales, service and delivery capabilities, it is believed that this will accelerate growth of CCaaS product sales to both existing and new Enterprise and Public Sector customers in the UK. This will be extended to Europe over time.

Mission Labs brings a well-established relationship with Amazon Web Services (AWS) as an Advanced Consulting Partner, whereby they have been supporting and augmenting the capabilities of Amazon’s contact centre technology with large Enterprise and Public Sector customers since 2017. It is believed that this will provide further opportunities across the business market.

Andrew Taylor, Gamma’s Chief Executive Officer, commented: 

The acquisition of Mission Labs is important to Gamma, and provides us with an opportunity to both reinforce and accelerate our UCaaS, CCaaS and Digital technology and product capabilities across the group. This will enable Gamma to realise both current and future growth opportunities and ensure that we continue to successfully execute against our immediate and long-term commitments. On a personal level, and on behalf of everyone at Gamma, we warmly welcome all of Mission Labs’ staff and customers into the Gamma family and we look forward to working with them.

Damian Hanson, Co-founder of Mission Labs, commented:

“We are delighted to become part of the Gamma family and we see this as the next step in the development and continued growth of our business. We believe that we can combine our products, development and commercial teams with those of Gamma to drive the strategy of the business we have built to the next level. It is great to have found a partner with similar ethos and forward-thinking vision.”

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For any Gamma press enquiries please contact Group Head of Marketing, Justin Coombes: [email protected] or 07909914195. 

About Gamma
Gamma is a leading supplier of Unified Communications as a Service (UCaaS) in the UK, German, Spanish and Dutch business markets.  It is AIM listed and employs 1450 people.

With a range of UCaaS, Mobile and Connectivity services, Gamma provides robust and secure solutions that enable organisations to communicate, collaborate and offer a better customer experience. 

Gamma’s largest market is in the UK where the company’s network-based services are supplied to SME, Public Sector and Enterprise markets through a network of 1000+ channel partners and its own direct sales and support capabilities.  In addition, Gamma owns Exactive, a Unified Communications specialist and Microsoft Teams Voice Partner.

In Germany, Gamma has acquired HFO, one of the leading SIP Trunk and emerging Cloud PBX providers that has an excellent reputation for product quality and service. Headquartered in Oberkotzau, Bavaria, HFO operates nationwide in Germany through a reseller network of over 1,000 partners. Through its Epsilon brand, HFO is also a large B2B mobile distributor in Germany, offering mobile connections from all three major mobile network operators. 

VozTelecom is a cloud communications service provider in Spain, primarily focused on the SME market. Headquartered in Barcelona, with offices in Sevilla, San Sebastián and Tétouan (Morocco), VozTelecom is one of the leading SIP Trunk and Cloud PBX providers, offering fixed and mobile communications bundled with Internet access.

In the Netherlands, Gamma owns Dean One, a rapidly growing telecom and Internet provider supplying VoIP, mobile and broadband services via 600+ channel partners as well as gnTel, a telecom operator and supplier of complete hosted VoIP solutions to SMEs in Benelux and Germany, selling exclusively through its network of 300+ partners. Other Dutch business units are Nimsys, an ICT specialist for workspaces and multi-tenancy buildings as well as Schiphol Connect, the telecom and Internet provider at Schiphol Airport in the Netherlands.

Gamma focuses its family of businesses on digital automation, delivering UCaaS services to SME customers largely via a network of channel partners.

About Mission Labs

Mission Labs has been providing omnichannel digital communications platforms and solutions since 2016. It offers proprietary contact centre and cloud communications products as well as tailored managed services.

Headquartered in Greater Manchester, Mission Labs employs over 90 people and serves all sizes of end-user both directly and through channel partners.

An experienced management team is led by the co-founders and Directors – Damian Hanson and David Hague. They will be remaining with the business along with their senior team to continue to lead the business through the next stages of Mission Labs’ growth and development.

Q Advisors and Acuity Advisors, a global TMT investment banking alliance, acted as exclusive financial advisors to Mission Labs in connection with this transaction.

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Safiya Marzook

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