XR Games makes its first acquisition after a record-breaking 2021. 

Leeds, UK – Mar. 18, 2022 – Leeds-based VR games studio XR Games today announced the acquisition of VR pioneers Fierce Kaiju for an undisclosed sum. 

Founded by Dan Roberts and Paul Colls in July 2014 after working on some of the biggest titles in the global games industry — including Grand Theft Auto, Red Dead Redemption and Call of Duty — Fierce Kaiju’s team and IP will join the XR Games family immediately, as the Leeds-based studio continues its exciting period of growth. This acquisition also sees industry veteran Dan Roberts join XR Games as Art Director. 

Following an illustrious 11-year career at Rockstar Games working on the record-breaking Grand Theft Auto series, Dan went on to join Activision Blizzard studio The Blast Furnace in 2011, working on titles such as Call of Duty and Pitfall! before founding Fierce Kaiju in 2014. 

Fierce Kaiju was set up to bring the expertise honed from years of working with some of the world’s biggest developers and publishers on triple-A titles to exciting new arenas, with a focus on developing for the growing Virtual Reality market. 

In 2014, Fierce Kaiju developed Viral for the first Oculus store, a VR shooter that launched with Samsung’s GearVR headset, before going on to develop and publish Viral Quarantine and Viral EX. 

In addition to developing and publishing its own games, Fierce Kaiju also worked as a full-service studio to help game makers build projects from the ground up, as well as supporting other development requirements.

Fierce Kaiju has built a robust reputation for industry-leading work: a reputation that originally caught the attention of Yorkshire-based gaming entrepreneur Bobby Thandi. 

“From the first time I met Bobby and the team, I knew there was a shared vision.” says Dan Roberts, Fierce Kaiju co-founder. “At Fierce Kaiju we love experimenting with new and disruptive technology and turning it into something immediate, accessible and fun, and It’s clear that Bobby and the team at XR Games share the same values. There’s a tangible sense of excitement and energy when you enter the XR Games studio after their huge success with ‘Zombieland: Headshot Fever’ in 2021, and we knew we wanted to be a part of that.” 

XR Games Founder and CEO, Bobby Thandi said:

“For our first acquisition, we knew we wanted to bring in a team that shared the same vision as XR Games. The experience that Fierce Kaiju brings from working at places such as Rockstar Games and Activision Blizzard will be invaluable when it comes to supporting XR Games’ trajectory. As the studio grows in size and takes on multiple projects with larger budgets, this expansion will ensure we can scale safely and effectively. We’re fiercely proud of our roots, and while we’re still based in Leeds, our titles are sold around the world, so with Fierce Kaiju joining the family, we’re confident that our reach will grow even further as we continue developing exciting new gaming experiences for years to come.” 

About XR Games 

XR Games is an award-winning game development studio, specialising in immersive AR/VR experiences. Led by a team from studios such as Rockstar, Activision Blizzard, EA, Codemasters, Sumo and Team 17, XR Games has created games for Sony Pictures, Rovio, Dreamworks, BBC and Lego. 

With a history in full-scale development from concept through to submission, XR Games has a wealth of experience with licensed IPs, co-financed projects, and carrying out work-for-hire development, full-scale or porting. 

In March 2021, XR Games released ‘Zombieland: Headshot Fever’ for Meta Quest, Rift, Steam, Viveport, and various headsets in China. Zombieland’s success has since resulted in acquisition offers, investor offers, new work-for-hire projects, and further interest from organisations wanting to partner and work with the studio 

2021 also saw XR Games win ‘Best Small Studio’ at the 2021 TIGA Awards, and ‘International Success’ at the 2021 Northern Tech Awards. The studio was also a finalist for ‘Best Technical Innovation’, ‘Outstanding Leadership’, ‘Small Tech Company of the Year’ awards in 2021. In 2022 XR Games won ‘Best Small Digital Company’ at the Digital City Awards.