• Capital D becomes strategic investor in GoWish (known as Ønskeskyen in Denmark) supporting its ambition to become the global leading platform for social shopping
• GoWish is already the market leader in Scandinavia with more than four million registered users, and has over 10 million registered users globally
• GoWish targets a very large circa $700bn disruptive and fast-growing social commerce market, predicted to reach $1 trillion by 2028

London/Copenhagen, 14 January 2025 – Capital D, the next generation private equity fund manager investing in disruptive founder-led mid-market businesses across Europe, today announced that it has acquired a significant stake in GoWish (also known as Ønskeskyen in Denmark), the social commerce platform.

The transaction secures GoWish both an undisclosed capital increase from Capital D as well as a partial buy-out of existing investors in the Company who are reinvesting in the next chapter of the Company’s journey. Led by CEO Casper Ravn-Sørensen and co-founder Mads Dahlerup, the management team of GoWish is firmly committed to the parties’ joint growth plans for the future. The Company is well positioned to capitalise on the market opportunity that exists across the global USD 700 billion per annum social commerce sector.

Founded in 2015, GoWish has since grown its user base to approximately 10 million registered users across its platforms worldwide today, and is well established as the online wishlist category owner and market leader in Scandinavia with more than 4 million registered users in Denmark, Norway and Sweden. More than 50 percent of the Danish population has signed up to the app.

Building on its domestic market presence in March 2023, GoWish started its successful international expansion campaign into new geographies, namely Norway, Sweden, the US, the UK and Germany with over two-thirds of total users now situated outside of Denmark. These remain fast growing and largely untapped market opportunities.

In the US, within just a few months of launching in the market, GoWish had already registered over 3.7 million users across the country. It has gained popularity internationally not only for its efficiency and practicality but also for its ability to minimise unwanted gifts and unnecessary gift wastage. According to digital resale platform, Depop, £1.2 billion worth of unwanted Christmas gifts will be thrown away in January in the UK alone.

“We are very excited to be partnering with Casper and Mads who have grown GoWish into a best in class wishlist and social shopping platform with a large and rapidly expanding user base in Scandanavia and internationally. We are fully on board with GoWish’s impressive ambitions to build the platform globally.

“The Company’s innovative use of AI personalisation and community-driven commerce aligns with our belief in backing the winners of the disruption economy. We plan to continue scaling whilst developing GoWish’s rich feature-set and expanding its merchant network.”

Jean-Marc Jabre, Partner and Co-Founder of Capital D

“We’re thrilled to welcome Capital D as a strategic investor in GoWish. We see this as the beginning of a promising partnership to empower the future of Social Shopping and enable a swiftly growing global audience to create wishlists, share inspiration and buy gifts or goods at the best prices online.

“GoWish is not only in the business of making dreams come true, but also to make double gifting, unspent gift cards and returns a thing of the past. We see a huge potential for this combined value proposition and thus we believe that this is only the beginning of a global journey.”

GoWish CEO Casper Ravn-Sørensen and co-founder Mads Dahlerup

In 2023, GoWish reported an EBITDA of EUR2.8 million, a 50% increase from 2022. After a strong 2024, where during certain months it was the most downloaded in Norway and Sweden, 2025 is shaping up to be the company’s best growth year yet: with cumulative buying intentions of Euro 10.7  billion and a total of 194 million wishes.

Capital D was advised by EY Corporate Finance as M&A advisor, Horten as legal counsel, KPMG on financial and tax matters, Digital Value on commercial due diligence, and Diligize on technology due diligence.

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About Capital D

Capital D is a next-generation growth buyout fund manager focussed on disruptive mid-market businesses across Europe. Capital D invests at the intersection of macro, technological and behavioural trends, in businesses which will be the winners of the disruption economy. Capital D understands “what’s next” through an ecosystem comprising experts in digital, innovation and sustainability which creates unique investment opportunities. Capital D adds purpose and agility to traditional investment lenses and believes companies with those characteristics are better equipped to succeed. www.CapitalD.com

About GoWish

Originally founded in 2015 by the Danish national postal service PostNord as ‘Ønskeskyen’, Gowish is today an independent tech company trusted by millions of users worldwide across generations, to fulfil hundreds of thousands of wishes every day and millions of wishlists globally.  With 1 in 2 Danes as users,  GoWish is the market leader and category owner in Denmark – and a Social Shopping phenomena spreading quickly throughout the world with a mission of “Fixing Gifting”. www.gowish.com