Strava to Acquire Runna, A Leading Running Training App

The world’s biggest team has a new coach

LONDON – April 17, 2025 – Strava, the app for active people, today announced that it has entered into a definitive agreement to acquire Runna, a UK-headquartered tech company developing personalised running training plans and coaching. The acquisition unites the world’s largest fitness community with a leading app in the fiercely competitive running training space, creating compelling value for users and shareholders of both companies. 

“Coming off Strava’s accelerated innovation and unprecedented growth last year, it was the right time to look for complementary businesses that could create even greater value for our users. Running is booming worldwide—nearly 1 billion runs were recorded on Strava in 2024. Runna’s mission to give every runner a personalised plan to achieve their goal is a perfect fit.”

Michael Martin, chief executive officer, Strava.

 

According to Strava’s Year In Sport data, running is the fastest growing sport globally, and Gen Z in particular is turning to running to create community and connection. This has created a sharp increase in race participation, with 43% of Strava users wanting to conquer a big race or event in 2025. Demand for training plans has grown quickly as more athletes look for personalised guidance. 

“We are delighted to become part of Strava as we continue to focus on bringing the world the most customised and personalised training plans available. We have spent many hours together with Strava senior management and we couldn’t be more excited to be on the same team”

Dom Maskell, co-founder and chief executive officer, Runna.

“Our passion is to give every runner a training plan and access to amazing coaching and this investment allows us to make even more improvements to everything we do at Runna, benefiting runners worldwide”

Ben Parker, co-founder. 

“I have been deeply impressed with Dom, Ben and the Runna team. Our plan is to keep the apps separate for the foreseeable future, to invest in growing the Runna team and further accelerate the development of the Runna app.”

Martin

The deal is part of Strava’s ongoing initiatives to innovate for its 150+ million registered users and represents deep investment in Strava’s API developer community. Over 100 training apps currently connect to Strava’s API in order to provide users with enhanced features and functionality. Strava remains firmly committed to maintaining this role as the open platform for fitness and to supporting all developers, alongside Runna. We are thrilled to have this opportunity to recognise and invest in an API developer like Runna. Strava is the community for all active people regardless of sport, skill level, location, app or device.”  

Martin.

The transaction is subject to customary closing conditions. Additional terms of the acquisition were not disclosed. 

About Strava

Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube and LinkedIn. 

Visit www.strava.com for more information.

About Runna 

Runna, one of the world’s top-rated running coaching apps on iOS and Android, was founded in 2021 by running enthusiasts Dom Maskell and Ben Parker. Officially launched in March 2022, the subscription-based app helped millions of runners complete their first race. Now available in over 180 countries, Runna was selected as one of three finalists for Apple’s App of the Year in 2024.