16th October, 2024 – Manchester based data and marketing specialist, Go Live Data, has announced the acquisition of MIB, the leading fleet and automotive data company in the UK. From 18 September, MIB will form part of the award-winning firm’s portfolio, whose current clients include AXA Health, Premier Line and Amazon Business. The purchase is a strategic move by Go Live Data to maintain its position and to drive the UK’s data industry forward. 

The purchase means that Go Live Data will add the additional intelligence to its extensive data, enabling them to support businesses already offering fleet based solutions. Examples of such companies include fleet cars, fuel card services, insurance, finance and many other sectors, so they can communicate directly to their respective target market.

“We are extremely proud to be the new owners of MIB which has been the market leader in fleet data space for over two decades, specialising in the most accurate fleet information available.

“I’m confident this move will give us the competitive edge in these important sectors, as MIB’s service compliments our ability to provide extensive B2B marketing solutions that go far beyond the purchase of high-quality data. We look forward to supporting new and existing customers in coming years.”  

Adam Herbert, CEO of Go Live Data

“After over two decades as a leader in fleet and automotive data, we are excited about this new chapter for MIB. Go Live Data represents an excellent opportunity to further strengthen MIB’s capabilities and expand the value we have provided to our clients for many, many years.
 

“Go Live Data’s expertise in data-driven marketing and values aligns perfectly with MIB’s vision of delivering unparalleled fleet intelligence. MIB now with Go Live Data, will continue to innovate and support businesses with the most accurate and actionable fleet data in the industry. Our shared commitment to providing best-in-class solutions ensures that our clients will see even greater benefits as Go Live Data now take the reins. I would like to thank Adam and Tim personally for this opportunity, and I can’t wait to see what’s next for MIB”

James Urquhart, Managing Director of MIB

Launched in 2020 by Adam Herbert and Tim Langley, Go Live Data has developed its own technology to provide an extensive corporate database of UK Plc and Ltd. companies, resulting in B2B marketing campaigns that grow clients’ businesses across many sectors including fleet, truck and transport and commercial vehicle. It’s ethical approach to recipients is what also sets it apart, alongside it’s unparalleled knowledge of digital marketing.

This acquisition represents a significant milestone for Go Live Data, as it continues to expand its services in the UK and internationally, driven by a demand for marketing to UK companies. The move reinforces its commitment to delivering value and results for clients and is a progressive step-forward for data, in the fleet and automotive industry.  For more information visit https://www.go-data.com .

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About Go Live Data

Go Live Data works with some of the biggest names in the corporate world as well as many SMEs in the UK and overseas in the provision of the most up-to-date and precise data available. This in turn, ensures the delivery of targeted, effective and profitable marketing campaigns for GLD clients, through the supply of data consisting of approximately 1.6 million Plc. And Ltd. UK companies, with new and innovative solutions currently in development.  Based in Manchester and consisting of a team of 20, the data supplied is cleaned every 30 days, as opposed to once a year to 18 months and resulting in more effective results for clients and a better end-user experience of the campaign. Prioritising client support throughout their whole journey, Go Live Data is proud to be led by technology and powered by humans. www.go-data.com

MIB

With Fleet Data ranging from the number of cars, vans and trucks to the brands of tracking systems and fuel Ccards used, MIB fleet data provides an essential source of niche information for organisations wishing to sell their automotive products and services to fleet contacts. MIB’s data contains 60,242 contacts running fleets of vehicles, working with some of the biggest brands in the automotive sector.www.mibbusinessdata.com/fleet-data/