Manchester, United Kingdom — 14th of January, 2025 — Hattl, a Manchester-based startup known for its AI-driven recruitment and skills assessment technology, is thrilled to announce its acquisition by 2BeLive, a global innovator in online learning. This partnership will merge Hattl’s cutting-edge solutions with 2BeLive’s expansive educational ecosystem, driving new opportunities in talent learning and development.

A Shared Mission to Unlock Human Potential

Hattl’s expertise in leveraging artificial intelligence for talent assessment will now complement 2BeLive’s mission to simplify learning and amplify growth. Together, the companies will deliver innovative solutions that connect education with career readiness.

“Hattl was founded with a passion for using AI to unlock human potential”.

Dmitrii (Dima) Kapranov, CEO of Hattl

“Joining 2BeLive means bringing our vision to life at a global scale. Together, we will redefine how people teach, learn, and grow.”

Michael Keeman (Dr. Mikhail Kliuchnikov), CTO of Hattl

Bridging Recruitment and Learning

Hattl’s proprietary technologies have already transformed recruitment by enhancing how companies source, assess, and align talent to organisational needs. Key capabilities include:

• Gamified Assessments: Engaging tools that evaluate skills and cultural fit effectively.
• AI-Driven Matching: Intelligent algorithms that connect candidates with roles aligning with their strengths.
• Actionable Insights: Analytics that help employers make informed hiring and training decisions.

With 2BeLive’s robust platform, Hattl’s tools will empower organisations to not only identify the right talent but also equip them with the skills they need to succeed through tailored learning pathways.

Continuity and Growth

Hattl will continue operating under its brand during the integration phase, ensuring uninterrupted service for current clients. Hattl’s founders join the 2BeLive advisory board to ensure a smooth integration of Hattl’s technology.

Meanwhile, Michael and Dima have leveraged insights from the acquisition to launch a new venture – Outter. Recognising that businesses often view AI as costly, complex, and uncertain in ROI, they developed a pre-trained AI engine that enables companies to implement AI within weeks, focusing on accessible, tailored solutions focused on the impact.

About Hattl

Based in Manchester, Hattl specialises in AI-powered recruitment software that redefines how companies evaluate and onboard talent. With gamified assessments and intelligent matching algorithms, Hattl has set a new standard for identifying skills, cultural fit, and growth potential in candidates.

About 2BeLive

2BeLive, established in 2018, is a leading platform that transforms knowledge into impactful learning experiences. With live virtual classrooms, centralised content management, and integrated monetisation tools, 2BeLive supports schools, corporations, and training providers worldwide in delivering measurable learning outcomes.

For more information about Hattl’s journey and future, visit outter.co, hattl.co.