Airnow Acquires MightySignal in Multi-Million Dollar Deal
The British-based mobile app management firm, Airnow, which provides global solutions to help publishers scale their apps, has acquired mobile app and SDK intelligence provider, MightySignal, in a multi-million dollar deal.
The US-based intelligence firm and its six mobile data experts will continue to be headed-up by the business’s long-standing CEO, Ryan Buckley.
This is the most recent in a series of significant acquisitions for Airnow, which has, in the past five years, purchased Priori Data, Airpush and Abilott in its goal to become a single platform for the app economy.
Adding MightySignal, which tracks a billion mobile SDK installations and millions of mobile ads every year, to its growing portfolio of solutions will further strengthen Airnow’s data capabilities in the SDK and ad intelligence space. This will allow its global client base of publishers, marketers and brands to gain a competitive advantage through the firm’s unique suite of SDK installation, app store ranking and ad intelligence tools across four million mobile apps. As such, both companies stand to gain from the breadth and depth of industry data available through each other’s technology.
James Eggleston, co-founder and COO at Airnow, comments:
“We’re delighted to welcome Ryan and his fantastic team of highly skilled specialists to the Airnow family. Our business exists to benefit developers at every stage of their journey, and as the mobile app industry continues to grow at a tremendous rate, the addition of MightySignal and its unique benefits will only serve to power our customers’ capabilities.
“MightySignal offers a primary source of SDK intelligence, with the firm extracting data without reliance on third parties. This proprietary SDK detection technology, combined with the app store data scraping capabilities from AppMonsta, which the business acquired in February 2020, is a perfect fit with Airnow’s growth goals.”
MightySignal’s CEO, Ryan Buckley, adds:
“We’re excited to have finally found a partner who believes in the importance of accurate mobile intelligence as much as we do. MightySignal entered the mobile data market as a leader in SDK intelligence and we recognised that to best serve our customers, we needed to offer more detailed app and publisher data. Under the Airnow Group, we can finally fulfill that vision.”
MightySignal’s proprietary SDK and app intelligence combined with Airnow’s robust mobile market insights will allow for the delivery of incredibly comprehensive data across the mobile app ecosystem. This, in turn, will create value for digital marketers, B2B sales teams, financial investors, academic researchers and anyone else who has a vested interest in mobile market data.
Buckley shares his plans:
“Initially, I plan to integrate my team into Airnow and ensure that we continue to serve our current customer base with the same high standards. It’s important to us and our customers that our SDK intelligence data feeds are not disrupted, and we’re committed to doing just that.
“Longer term, I look forward to contributing to new product builds, sharing our extensive app and SDK data knowledge with the Airnow team, introducing our existing customers to a broader feature set and extending our potential marketing reach to new demographics. Airnow’s vision is perfectly aligned with our own, and we have a great opportunity to work together to become a true market leader. It’s an exciting place to be.”
Airnow, which was created to deliver a unified solution for app publishers worldwide, has exceeded expectations since its launch in 2016. In 2020, it experienced a $33m turnover, up 300%+ on the previous year, with a series of further acquisitions planned over the next 18 months.
Earlier this year, the firm embarked on a major branding exercise to demonstrate how its growing portfolio of services work harmoniously as part of an overarching single business that helps global publishers to understand their competition, acquire users, increase revenue and maximise security in a single place.
Fundamentally, the business’s goal is to bring clarity and simplicity to the market, and has exciting plans to further bring its services together to create new opportunities for its audience over the next year.